Usually shopping will find that a lot of people like to go to the shoe store, but they are in the shoe store outside the door to see and go, always do not enter the store, so, even if your shop assistants have much good sales eloquence is of no use. So how to get customers to walk into a shoe store, so as to increase the sales of their own shoe store? It only takes five steps.
First, let customers know your store
If your shoe store is not known to exist, how can you make sales? So to promote your shoe store, to increase the degree of publicity, is the so-called “gold monument, silver monument, not as good as the public praise”. This step is an important one because a good beginning is half the battle.
Second, let customers stay in front of your store for 3 seconds
This step is small, but it is the hope of sales. For customers, the impression of the shoe store is very important, so the store is very important. If you want customers to stay in front of the store, it is necessary to work hard in the design and decoration, put the window layout special, novel, provoke the curiosity of customers, attract customers, so that customers will not be interested in staying.
Three, the customer into the store
In the daily operation of the shoe store, when the customer stops in front of the store, it is necessary to grasp the good time and find a way to invite the customer into the store, so the image of the clerk of the brand shoe store is very important. Sales staff should always keep smiling, and the smile should be friendly, so that customers feel that you are very friendly, courteous and thoughtful when greeting customers.
Four, let the customer be interested in the shoe product
After the customer enters the shoe store, pay attention to the customer’s every move, observe the customer’s micro-expression change, when the customer touches a pair of shoes with his hand, it means that he is interested in this shoe, and it is necessary to briefly introduce this shoe product. After the introduction, you can ask the customer to try on, highlight the selling points of the product, when the customer tries on the shoes found suitable for themselves, it is necessary to appropriately echo and add some praise. When customers are more interested in the product, they will consider buying it.
Five, to get the business done
In the management of shoe stores, this step is also quite important. If this step is not done well, all the previous efforts will be wasted. Therefore, the operators of shoe stores must grasp this step. To do a good job in this step, it is necessary to be very familiar with their own shoe products and price discounts, to let customers know the advantages of the store’s shoe products, so that customers feel that the value for money. In this way, customers will have a sense of trust to your store, in order to sell a good price, in order to promote the goods out quickly.
Do the above five steps and your shoe store will definitely increase sales. If you are familiar with these five steps, use them freely, and do so naturally, you will be sure to have a good shoe store.
In short, make full use of these skills at the same time, first of all, the quality of your shoes, as well as your shoes wholesale channel suppliers have a lot of contact, no good factory purchase channel, no good sales skills can only temporarily ensure your turnover, no repeat customers, can not maintain for a long time.